Montgomery Ward & Co.
Montgomery Ward & Co. was founded by Aaron Montgomery Ward in 1872. He had started his company in Chicago, IL after being a traveling salesman for mainly rural areas he came up with the idea of starting a business where it would be easy and efficient to get goods to people in rural areas. The companies first catalog sheet had been sent out on an 8x12in sheet of paper showing 103 articles and instructions on how to order and in 1875 he began using the slogan "satisfaction guaranteed or your money back!" to attracted more customers. By 1883 Montgomery Wards catalog had grown in to a 240 sheet of paper booklet with approximately 10,000 items on it, people began calling the catalog the wish book.
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